By guest blogger Bob McEachnie, founder of Valrico Bros. Coffee Co.
There is the science of what change is, the forces that affect change, and the art of creating and sustaining change.
First – you can propose radical change just by going against or selecting the opposite of the status quo without thinking and knowing what change is or appreciating the supporting forces that catalyzes change. We call this change: Change for change’s sake. Our culture tends to label those people as troublemakers, Cable TV talking heads or politicians. Thinking that accelerates radical change needs an environment that supports influencing thoughts, ignites that internal passion and impacts our society. We call this type of thinking: Brink Thinking.
It is best to understand change and the forces that interact with change to fully harness the innovative power of Brink Thinking.
What is change?
Because we are focusing on society and communities and not products let’s define human change as “the difference between our expectations and perceptions“. Using our five senses human change is the difference, delta, or gap between what we expect to see, hear, feel, taste, and smell and what we personally perceive to see, hear, feel, taste, and smell. Depending on how much we value the expectation will determine the perceived difference, delta and gap resulting in small, medium and big change.
Let’s say there happens to be a 6.0 earthquake in San Francisco. You live in Boston. You hear and process the news. No big deal. This actually reinforces the reason you don’t live in San Francisco and you move on. Now add our Grandma to the mix – she lives there. Now that’s a change! You begin to worry, you try calling, and you become passionate. You valued the expectation that Grandma was safe and the perceived reality, without direct or indirect knowledge of her safety, allows your thoughts to run wild and negative. You now have a difference, delta, or gap from your expectations of Grandma being safe and your perceived reality of her no being safe. You have change, and because you love and value Grandma so much it is personally a big change.
Personal, community, worldwide change
Change maybe micro or personal, and/or local or community, and/or macro, which is country or worldwide. Let’s use oil and gasoline as our example: Let’s say the price of gas goes up 5 cents. Personally this increase may be no big deal unless the person is already on a tight budget: micro change.
Now let’s say the local county government decides to add a tax of 10 cents to each gallon of gas sold in that county. That is what we define as a community change. It’s doesn’t change too many people living outside the county. They adjust to – don’t buy gas in that county. Now let’s say the war breaks out and limits supply of oil. Supply goes down and price goes up for everyone worldwide. This is what we define as worldwide or macro change.
Brink Thinking
Brink Thinking accelerates radical personal, local community and worldwide change by promoting thoughts, thinking and ideas that influence and redefines the current status quo or paradigm of expectations. The adventure and excitement of dialog and collaborating with visionaries during the process ignites the passion within us as we make a difference in our communities and impact our society local and worldwide.